Brand Extension | Creative Strategy & Integrated Campaign

Developed as a conceptual brand extension, Rare Skin explores the evolution of Rare Beauty into skincare, drawing inspiration from the brand's emphasis on individuality, self-acceptance, and authentic beauty.

The creative approach centered on translating Rare Beauty's existing identity into a new product category while preserving the emotional connection at the heart of its messaging.

From product development and packaging to digital marketing and out-of-home advertising, I developed an integrated campaign around one central idea: Self-Love Is Skin Deep.

Academic Concept | Fashion Institute of Technology
Not affiliated with Rare Beauty.